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It's Now Here and Only at Seneca...
Horse's Tail Vineyards
Chardonnay, Merlot and Cabernet
Sauviginon
In June of 2006, at the ripe old age of 98, our Grandmother died. The worst "foul" word our grandmother, Viola Castelli
would say is you horse's tail. That's why we named our company Horse's Tail Spirits,
LLC d/b/a Seneca Wine and Liquor. Now we are introducing HORSE'S TAIL VINEYARDS SELECT WINES.
When we made the decision to offer a private selection, we wanted our private select
wines to come from the United States, we wanted to be able to offer a great tasting wine at an affordable everyday
price. We tasted wines from California to Washington State and from New York to the New England area. One
winery from California really caught our palates, it was Mountain View from Morgan Hill, California. The proprietor of Mountain View, Kevin Shannon, started in the cellar at
Caymus in 1976 and Mountain View's winemaker Philip Zorn was formally with Merryvale. You can
tell from the second you taste our private selection that it is something very special. The renowned
wine counisorier Robert Parker said about Mountain View, "Some
of the best values in the marketplace have come from Mountain View. Smart consumers should be buying these wines by
the case...".
Mountain View cultivated an impressice portfolio
of artisan growers such as Paraiso Springs, Coblestone, Clockspring and Morningsun vineyards to deliver a price-to-quality
value ratio unmatched in any California wine!
Mountain View bottles for many top retailers
and restaurants in North America. We picked Mountain View to bottle our private selections because it tasted
like an expensive bottle of wine at an unbelievable price. With our new label you can enjoy an an extravagant tasting
wine at an everyday price! Come on in and try it out!
FROM OUR FAMILY TO YOURS, HORSE'S TAIL IS THE BEST CALIFORNIA
QUALITY VALUE WINE. And...don't be a Horse's Tail! Buy Horse's Tail by the case...You'll
Love It!
You can try Horse's Tail Vineyard Select Wines
at Georgio's Village Cafe in
New Hartford! Here are the selections and the superior
value...
NOW THROUGH APRIL 30, 2008...
TAKE
$1 OFF REG. PRICE 750ML & 1.5L
With Our Tails Are On Sale Promotion! CHARDONNAY, MONTEREY COUNTY $7.99 (750ML) $13.99 (1.5L)
Fruit originating from several highly-regarded vineyards in the cool Soledad and Arroyo Seco microclimates
of Monterey has yielded a quintessential Monterey Chardonnay-our best vintage of the decade! The rich tropical fruit aromas
and ripe varietal flavors are balanced by the crisp acidity prized by wineries throughout the state. This wine is sure to
please a wide range of palates.
MERLOT,
CENTRAL COAST $7.99 (750ML) $13.99 (1.5L)
Initial impressions
of ripe berry fruit aromas carry through with wonderful balance, deep spicy flavors and a pleasing finish- epitomizing Merlot's
popularity with both novice drinkers and connoisseurs. Fruit is sourced from the southern region of Monterey County, just
across the border from San Luis Obispo, with a modest amount of foothills Cabernet added for complexity. This special release
is sure to please consumers with excellent value and compatibility with hearty fare.
CABERNET SAUVIGNON, CENTRAL COAST $7.99 (750ML) $13.99 (1.5L)
Sourced from the heart of the Paso Robles district, where soil and climate conditions are ideally suited
to this varietal, the fruit has produced a rich, concentrated berry-like Cabernet. American oak barrel-aging for 10 months
has enriched the flavors and the finished wine boasts alluring color, medium-full body and approachable structure. The wine
will benefit greatly from 3-5 years additional cellaring.
Save Big By The Case
INTRODUCTORY
15% OFF ALL HORSE'S TAIL CASES...
ONLY $81.49 Per
Case...
That's $6.79 per bottle by the case!
(You'll
swear your drinking a $20 bottle of wine!)
Want to drink it by the glass?
Try it at...
Georgio's Village Cafe
60 Genesee
Street
New Hartford NY 13413
315-792-1111
WE MADE THE NEWS!
No horsing around:
Business boasts
new wineNov 10, 2007
By TORY N. PARRISHObserver-DispatchI usually restrict this column to news about retail and restaurant openings, closings, relocations, expansions or
other major happenings.
I’ve established these parameters in order to keep the column infused with fresh,
interesting news because it was never intended to become a forum for businesses’ advertisements disguised as news.
While I wish every local business the best of luck, nobody wants to read about a store carrying a new line of odor
eaters.
It just isn’t compelling reading.
Having stated that, I’ve made an exception this
week for Seneca Wine and Liquor and Georgio’s Village Café.
The New Hartford-based businesses aren’t
new, closing, expanding, etc., but they are now offering private label wines bottled exclusively from them.
The
businesses’ owners insist they offer the area’s only private label wine.
In September, Seneca Wine
and Liquor began selling merlot, cabernet sauvignon and chardonnay wine under the name Horse’s Tail Vineyards.
The store is owned by Gregory Gorea and his sister Judy Gorea, who purchased it from Gene Laube in October 2006.
At 8630 Seneca Turnpike, Seneca Wine and Liquor was founded in 1983.
Judy Gorea and the Goreas’ cousin
George Frattasio own Georgio’s Village Café, which is located at 60 Genesee St.
The café sells
the merlot and chardonnay by the bottle, and all three wines by the glass as the house wines, Judy Gorea said.
The
process of getting a private label wine was an arduous one, from find a bottler to gaining label content and graphic approval
for the U.S. Food and Drug Administration, Gregory Gorea said.
Distributed by Martin Scott Wines in New York City,
the Horse’s Tail wines are made and bottled by Mountain View Vintners in Morgan Hill, Calif.
The Goreas say
they, their customers and their employees sampled about 40 companies’ wines before selecting the unique blends produced
by Mountain View.
“It tasted really great, and we could offer it at such a great price,” Gregory Gorea
said.
Sales are going well, Judy Gorea said.
“Absolutely wonderful. I have people that leave here
and go right (to Seneca Wine and Liquor) and buy it, and that’s no joke,” she said.
The Goreas say
they plan to expand their private label offerings by obtaining their own importer’s license.
“We found
a pino grigio from (Trentino) Italy that we’d like to bottle under our own name,” Gregory Gorea said.
And what’s in a name?
The Gorea’s late grandmother, Viola Castelli, disliked cursing. So, when the
when the soup hit the fan, “horse’s tail” was the closest thing to an expletive she would utter.
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